Infographics: The Power of Visual Storytelling

Transform your marketing efforts through the power of visual content

In today's fast-paced environment, you must communicate your message in a concise and engaging way that sets it apart from the noise. Visual content--such as infographics and data visualization--can accomplish this. With DIY functionality, "Infographics: The Power of Visual Storytelling" will teach you how to find stories in your data, and how to visually communicate and share them with your audience for maximum impact.

"Infographics" will show you the vast potential to using the communication medium as a marketing tool by creating informative and shareable infographic content.Learn how to explain an object, idea, or process using strong illustration that captures interest and provides instant clarity Discover how to unlock interesting stories (in previously buried or boring data) and turn them into visual communications that building brands and increase sales

Use the power of visual content to communicate with and engage your audience, capture attention, and expand your market.

Staff Review:
To some people, digesting information are crucial in the forms of numbers and textual data. Graphs and tables fed inputs understood only by certain people such as accountants, economists, financial planners, etc. Fortune, Times, National Geographic, and Newsweek magazines explored and explained better to the mass audiences in the form of infographics. 

This book is a must but not specifically to graphic designers, or designers in general, but targeted for public audiences who want to learn digesting information in visual formats. This book will teach you to look at statistics differently, not in the graph format, but towards more visually pleasing alternatives.