This book insights will instruct you how to drive integrity into your culture. Valuable reading for companies that want to get serious about workplace ethics. Rob brings creativity, empathy, credibility and a great sense of humor to this important topic. He makes ethics human and fun. This book provides an excellent roadmap for any organization looking to create a clear set of values and then actually live those values and also a great book for anyone who thinks it’s important to try to do the right thing in any situation. A must read. Highly recommended!