International Business (Second Edition)

Key features

Learning objectives at the start of each chapter gives students and overview of the topics covered
Illustrative examples and relevant case studies to aid students understanding of the concepts by helping students to relate the concepts and theories to real-life scenarios
Margin notes and summary highlighting the key concepts for a quick revision of the chapters
Case Questions and Discussion Questions at the end of each chapter to test and reinforce students' comprehension and ability to apply the concepts and theories learnt