Introduction to Mass Communication : Media Literacy And Culture Updated Edition, 7E
Author: Baran
ISBN: 9781259071546
RM91.50
Publisher,McGraw-Hill
Publication Date,
Format, Paperback
Weight,
No. of Pages,
Introduction to Mass Communication: Media Literacy and Culture encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely.
