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ISE Corporate Communication, 8Ed

Name: ISE Corporate Communication, 8Ed
Brand: ‎ McGraw Hill
SKU: 9781265092252
Price: 140.0 MYR
Availability: OutOfStock

Author: Paul A Argenti

ISBN: 9781265092252

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RM140.00

Product Details

Publisher,MPHOnline.com
Publication Date,
Format, Paperback
Weight, 420 g
No. of Pages,

Corporate Communication stresses the importance of creating a coordinated corporate communication system and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations relate to the chapter and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.

ISE Corporate Communication, 8Ed

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