ISE Entrepreneurship

The 12th edition of Entrepreneurship provides an understanding of the people and processes that create and grow new ventures on an international basis. It focuses on the risk and effort of creating something new and overcoming inertia through each of its five major sections: The Entrepreneurial Perspective, From the Idea to the Opportunity, From the Opportunity to the Business Plan, From the Business Plan to Funding the Venture, and From Funding the Venture to Launching, Growing and Ending the New Venture.  

Each chapter begins with learning objectives and a profile of an entrepreneur whose career is especially relevant to the chapter material. Numerous business examples occur throughout each chapter along with important websites to assist the reader in getting started. Boxed summaries of articles in the news (As Seen in Business News) illustrate the chapter discussions and Ethics boxes discussing ethical issues are found in all the chapters. Each chapter concludes with research tasks, class discussion questions, and selected readings for further research and study.  

At the end of the book is a selection of Cases that can be used along with any chapter, as well as listing of other appropriate cases on a chapter-by-chapter basis. 

PART 1: THE ENTREPRENEURIAL PERSPECTIVE   
Chapter 1: The Entrepreneurial Mind-Set? 
Chapter 2: Corporate Entrepreneurship? 
Chapter 3: Generating and Exploiting New Entries? 

PART 2: FROM IDEA TO THE OPPORTUNITY  
Chapter 4: Creativity and the Business Idea? 
Chapter 5: Identifying and Analyzing Domestic and International Opportunities? 
Chapter 6: Protecting the Idea and Other Legal Issues for the Entrepreneur? 

PART 3: FROM THE OPPORTUNITY TO THE BUSINESS PLAN  
Chapter 7: The Business Plan: Creating and Starting the Venture? 
Chapter 8: The Marketing Plan? 
Chapter 9: The Organizational Plan? 
Chapter 10: The Financial Plan? 

PART 4: FROM THE BUSINESS PLAN TO FUNDING THE VENTURE  
Chapter 11: Sources of Capital? 
Chapter 12: Informal Risk Capital, Venture Capital, and Going Public? 

PART 5: FROM FUNDING THE VENTURE TO LAUNCHING, GROWING, AND ENDING THE NEW VENTURE  
Chapter 13: Strategies for Growth and Managing the Implications of Growth? 
Chapter 14: Accessing Resources for Growth from External Sources? 
Chapter 15: Succession Planning and Strategies for Harvesting and Ending the Venture? 

PART 6: CASES