It's Not What You Sell, It's What You Stand for - Why Every Extraordinary Business Is Driven by Purpose (Reprint)
ISBN: 9781591844471
RM57.60
Publisher,Portfolio US
Publication Date,
Format, Paperback
Weight,
No. of Pages, 315
A forefront advertising executive identifies the potential of a goal-oriented business strategy that focuses on an entire company, in a guide that shares his success stories with such companies as Wal-Mart and Southwest Airlines. Reprint.
