Publisher: Penguin Books
Weight: 420 g
Jony Ive's designs have not only made Apple the most valuable company in the world, they've overturned entire industries, from music and mobile phones to PCs and tablets. His impact is so great that he is increasingly cited as an influence in industries Apple doesn't compete in.
This is the first book to detail Ive's design philosophy and methodology. Blending biography with design how-to, Leander Kahney offers a rigorous examination of one of history's most remarkable careers. He provides readers with a clear, practical understanding of the guiding principles underlying Ive's phenomenal success. With humor and insight, Kahney tells the story of how this one man designs killer products, attracts fanatically loyal customers, and has helped build the world's most powerful brand.
Little is known about this shy British designer with dyslexia who is responsible for the rise of Apple. It paid to stay back at the office doing his job when Steve Jobs discovered him among hundreds of sketches and prototypes. Won many design awards, was in 2013 Time 100 list and was knighted in 2006, as Sir Jonathan Ive (KBE) for "services to design and enterprise". This book definitely a must read if you like design and especially if you like Apple.
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