Kick-Ass Copywriting in 10 Easy Steps: Build the Buzz and Sell the Sizzle

Name: Kick-Ass Copywriting in 10 Easy Steps: Build the Buzz and Sell the Sizzle
Brand: McGraw-Hill
SKU: 9781599182537
Price: 91.8 MYR
Availability: OutOfStock

Author: Gunelius, Susan

ISBN: 9781599182537

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RM91.80

Product Details

Publisher,McGraw-Hill
Publication Date,August 5, 2008
Format, Paperback
Weight, 436 g
No. of Pages,

Showing you that you don’t need a professional ad agency or copywriter to write kick-ass copy, this hands-on guide shows you how to write compelling copy that does more than capture attentionit boosts profits.

Introducing her invaluable Copywriter’s Outline, Gunelius spares you from the long-winded explanations and irrelevant details found in other copywriting books and teaches you the secrets behind effective, results-driving copyin ten easy steps. With real-world and fictitious advertising and marketing examples, learn the do’s and don’ts of effective copywriting and quickly develop an eye for good and bad copy as well as the nuances of marketing messages for various businesses, industries and media. Discover the true simplicity of writing copy that sells!

Kick-Ass Copywriting in 10 Easy Steps: Build the Buzz and Sell the Sizzle

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