Launching & Building a Brand For Dummies
Author: Will, Amy
ISBN: 9781119748038
RM103.28
Publisher,For Dummies
Publication Date,
Format, Paperback
Weight,
No. of Pages, 364
Create a strong brand DNA-and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea: to give your brand life-and a bigger chance of surviving against the competition-you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace.
