Lead from the Core: The 4 Principles for Profit and Prosperity
Publisher,BenBella Books
Publication Date,
Format, Hardcover
Weight,
No. of Pages, 256
Shelf: PROFESSIONAL BOOKS
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Jay Steinfeld, Ernst & Young Entrepreneur of the Year and the founder and CEO of Blinds.com (acquired by Home Depot), never planned to create the biggest online window blinds retailer in the world. Against all odds to succeed, Steinfeld’s journey in business included failed acquisitions, partnerships gone wrong, perpetual self-doubt, deaths in his family, budget-limited guerilla marketing, corporate buy-outs, brutal market competition, and a complete disruption of industry leaders, including Amazon and big-box retailers.
To build something meaningful like Steinfeld, you need to do more than dream about it. You need to Lead from the Core. Learn Steinfeld’s “Four Es”―a set of guiding principles that help overcome any obstacle to your organization’s success: Evolve Continuously, Experiment Without Fear of Failure, Express Yourself, and Enjoy the Ride.
In these pages, you’ll also learn specific, actionable tactics, including:
- How to start a business with little money and experience
- Ways to avoid the early failure that plagues many businesses
- Strategies to scale beyond the startup phase
- Exactly how to communicate with boards and investors
- Proven lessons to attract potential acquirers of your company
Told with humor and heart, Lead from the Core is not just a roadmap to make your company a resounding success. It’s a masterclass for leaders looking to prevent costly business mistakes, no matter where you are in your journey.
About the Author
Jay Steinfeld founded and was the CEO of Global Custom Commerce, which operates the world’s number one online window covering retailer Blinds.com. He teaches entrepreneurship at Jones Graduate School of Business and supports numerous charities. Jay is an Ernst & Young Entrepreneur of the Year and has earned a Lifetime Achievement Award from the Houston Technology Center. Active as an industry speaker on topics including corporate culture, core values, how to scale a start-up, he has more than 100 published articles.
Dimensions: 16.03 x 1.98 x 23.65 cm
