In these pages, leadership coaches John Baird and Edward Sullivan share hundreds of hours of research and firsthand accounts of guiding leaders at some of the world's most respected big brands and small startups (Apple, Nike, Google, and Slack to name a few).
Through their coaching and research they uncovered the five behaviors transformative leaders engage in to connect authentically with their teams:
They are aware of their people's needs. They help their people to confront the fears that hold them back. They understand their own desires and what drives their people. They leverage their unique gifts and help people find their own. They connect with their core sense of purpose and help people find theirs.
