Legendary Service: The Key is to Care

The only book you need to raise customer service to a world-class level—from bestselling author and leadership guru Ken Blanchard

Written as an entertaining customer-service “parable,” I Care—Do You? offers an easy-to-implement model based on the importance of caring for both internal and external customers. Ideal for both managers seeking to raise the level of their employees, as well as self-driven customer service professionals, this powerful guide combines practical advice with the rationale behind it to increase customer loyalty through sincere customer care.