Lessons From 100,000 Cold Calls: Selling Techniques That Work...No Matter How Many Calls You Make

Expert Advice for the Toughest Sales Skill 

Business-to-business telemarketing is a sales tactic that's just as important today as it's ever been. But with less than 30 seconds to explain who you are and why your product is necessary for your listener's business, you need to have a plan before you dial. Stewart Rogers has made 100,000 cold calls-and lived to tell about it. Now, this veteran sales pro gives you the tools you need to cold call your way to success. Learn how to:

• Set realistic, yet challenging goals
• Build a master database of sales prospects
• Write simple yet powerful scripts
• Build immediate and intimate trust by phone
• Sell concept and credibility in 60 seconds
• Sell ethically by phone