Let the Story Do the Work : The Art of Storytelling for Business Success

ISBN: 9781400239702
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RM93.95
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Publisher,Amacom
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Format, Paperback
Weight, 420 g
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For most, there's nothing easy about crafting a memorable story, let alone linking it to professional goals. However, material for stories and anecdotes that can be used for your professional success already surround you. To get people interested in and convinced by what you are saying, you need to tell an interesting story.

As the Founder and Chief Story Facilitator at Leadership Story Lab, a company that helps executives unlock the persuasive power of storytelling, Esther Choy teaches you how to mine your experience for simple narratives that will achieve your goals.

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