Linkedin Profile Optimization for Dummies

Profile branding expert Donna Serdula pioneered the concept of LinkedIn Profile Optimization and through her Website, LinkedIn-Makever.com, has helped over 5000 professionals use LinkedIn to achieve increased success. In this guide she applies that experience to help you use all of LinkedIn's capabilities to meet your goals, whether they be job search, reputation management, or sales--including how to: create a memorable, successful profile; optimize personal keywords; showcase your experience, accomplishments, and unique value; use LinkedIn features to grow your network; and more. You never get a second chance to make a first impression--and people are Googling you right now. Get a fresh online look and get results!--