Listen Up!: How to Tune In to Customers and Turn Down the Noise

This book isn't like most typical business books. It's better because it is filled with real stories. Karen Mangia shows how to ask better questions, cross the digital divide and redefine the customer journey.She writes about real challenges, real people and real solutions in a way that always points back to what the customer has to say. Great ideas on the human element inside the digital divide as well. Powerful and exceptionally well written.