LOVED: How to Rethink Marketing for Tech Products
Author: Lauchengco, Martina
ISBN: 9781119703648
RM121.28
Publisher,John Wiley
Publication Date,
Format, Hardcover
Weight,
No. of Pages, 272
The best products can still lose in the marketplace. Why? They are beaten by products with stronger product marketing. Good product marketing is the difference between "also-ran" products versus products that lead. And yet, product marketing is widely misunderstood. Although it includes segmenting customers, positioning your product, creating product collateral, and supporting sales teams, great product marketing achieves much more. It directs the best way to bring your product to market. It shapes what the world thinks about your product and category. It inspires others to tell your product's story.
