Luxury Brand Management in Digital and Sustainable Times
ISBN: 9781119706281
Checking local availability
Title
RM348.08
Publisher,John Wiley & Sons Inc
Publication Date,
Format, Hardcover
Weight, 907.18 g
No. of Pages, 531
As the demand for management know-how among luxury firms continues to grow, more and more business schools are also offering specialized programs for managing luxury brands. This comprehensive reference book will be essential for anyone looking to pursue a career in the expansive and global industry of luxurious products and services--