Magnetic Stories: Connect with Customers and Engage Employees with Brand Storytelling - MPHOnline.com

Magnetic Stories: Connect with Customers and Engage Employees with Brand Storytelling

Author: Dolan, Gabrielle
ISBN: 9780730388517
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RM99.00
Product Details

Publisher,John Wiley & Sons
Publication Date,
Format, Paperback
Weight, 420 g
No. of Pages,

Take control of your brand and your stories for greater success

Your brand is the stories people share about you when you're not in the room, and it's these brand stories that determine if people buy from you, employ you, work for you or invest in you. When the stakes are that high, wouldn't you want to take control of it? In Magnetic Stories, business storytelling expert Gabrielle Dolan reveals how you too can create and share stories that stick.

Learn how to:

  • define and distinguish your brand
  • stand out from the competition
  • implement brand storytelling effectively
  • strengthen your presence online by sharing magnetic stories
  • make your employees and customers your greatest advocates.
In a world of inauthentic brands, Magnetic Stories is a must read for anyone who wants their brand to be relatable, believable and to create long-term brand loyalty.

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Customer Reviews

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C
Chen Lena
Magnetic Stories: Connect With Employees With Brand Storytelling

Thos book teaches you how to connect with customers and how to engage with employees. Should get this book and very interesting.

M
Muhamad Aiman Aizuddin Bin Ali
Interesting

Storytelling has been flavour of the month in organisations for some time now. Anyone can spin a yarn - although not all do it effectively. If you really want to sharpen the strategic focus of those yarns and captivate people with your message - this book will show you how, and how to take those your work/ volunteer with on that journey too. Filled with real life stories, examples and personal anecdotes, this book is not just for corporates. The guidance re “brand” stories can equally be applied to “mission” for those, particularly Individuals and those in the Not-For-Profit sector, for whom mission IS their brand. A must-read for anyone wanting to adopt a more purposeful and strategic approach to communicating.