Make It, Don't Fake It : Leading with Authenticity for Real Business Success
Author: Horn, Sabrina
ISBN: 9781523091492
RM99.90
Publisher,Random House US
Publication Date,
Format, Paperback
Weight,
No. of Pages, 194
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Shelf: Non-Fiction Books / Business Finance & Accounting / Nlp
Shelf: Non-Fiction Books / Business Finance & Accounting / Nlp
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Driven to succeed under constant pressure, entrepreneurs and business leaders alike can be tempted to exaggerate their strengths, minimize weaknesses, and bend the truth. Through the twin lenses of running her own national public relations firm and advising thousands of executives for a quarter-century, Sabrina Horn revisits the core of leadership; defines authentic, reality-based business integrity; and shows readers how to attain and maintain it. With firsthand accounts of sticky situations and painful mistakes, Horn lays out workable strategies, frameworks, and mental maps to help leaders gain the clarity of thought necessary to make sound business decisions, even when there are no right answers. In her straightforward, no-nonsense style, she shares the power of humility and empathy, mentorship and self-assessment, and a strong core value system to build a leader's confidence and resilience. Horn's fake-free advice will empower readers to disarm fear, organize risk, manage setbacks and crises, deal with losing and loneliness, and create a culture and brand designed for long-term success.
