Make It, Don't Fake It : Leading with Authenticity for Real Business Success - MPHOnline.com
Make It, Don't Fake It : Leading with Authenticity for Real Business Success - MPHOnline.com

Make It, Don't Fake It : Leading with Authenticity for Real Business Success

Author: Horn, Sabrina
ISBN: 9781523091492
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RM99.90
Product Details

Publisher,Random House US
Publication Date,
Format, Paperback
Weight, 249.48 g
No. of Pages, 194

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Shelf: Non-Fiction Books / Business Finance & Accounting / Nlp

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Driven to succeed under constant pressure, entrepreneurs and business leaders alike can be tempted to exaggerate their strengths, minimize weaknesses, and bend the truth. Through the twin lenses of running her own national public relations firm and advising thousands of executives for a quarter-century, Sabrina Horn revisits the core of leadership; defines authentic, reality-based business integrity; and shows readers how to attain and maintain it. With firsthand accounts of sticky situations and painful mistakes, Horn lays out workable strategies, frameworks, and mental maps to help leaders gain the clarity of thought necessary to make sound business decisions, even when there are no right answers. In her straightforward, no-nonsense style, she shares the power of humility and empathy, mentorship and self-assessment, and a strong core value system to build a leader's confidence and resilience. Horn's fake-free advice will empower readers to disarm fear, organize risk, manage setbacks and crises, deal with losing and loneliness, and create a culture and brand designed for long-term success.

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Customer Reviews

Based on 4 reviews
75%
(3)
25%
(1)
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A
Asrul shaffei
⭐️⭐️⭐️⭐️⭐️

Successful leaders invent and then reinvent their businesses. This well-written book shows readers how to navigate that journey with authenticity, guts and careful planning.

N
Nur Alyah
Good read

This book is for you if you feel lost and you're looking to start your career or just need some great advice. Would recommend this book.

N
Nur Syazana Boimen
Nice reading

You always heard about the phrase fake it until you make it. But somehow it will lead you to other bad way. They tell you lies is okay. But believe me. this book will help you. Make it, don't fake it. You learn. Everyone is not born in not constantly smart. Achieve with integrity, smart wart way, confidence and pride.

T
Tiong Yong Keu
Make It, Don't Fake It : Leading with Authenticity for Real Business Success

Too many members of society today equate Instagram views, Facebook likes, Twitter followers and the like with importance, value, veracity and authenticity. As individuals we may allow ourselves such conceits but if you're running a business this way, beware. They're a dodge. Ersatz. Worse, they create a veneer of faux importance and respectability. We fake it until we make it, and fake ourselves out in the process. Sabrina Horn exposes such folly with a book that offers leaders very practical tools to navigate the choppy waters we all encounter. And she does so with clarity, conviction - and the courage to both share her mistakes as well as her course corrections.