Make Your Brand Matter: Experience-Driven Solutions To Capture Customers And Keep Them Loyal
Author: Soechtig, Steven G.
ISBN: 9781119860341
RM98.78
Publisher,John Wiley
Publication Date,
Format, Hardcover
Weight,
No. of Pages, 206
In Make Your Brand Matter, serial entrepreneur and brand strategist Steve Soechtig delivers an eye-opening discussion of the post-Digital Transformation era in which we now live. The book walks you through the evolution of brand and experience, leveraging examples of historical and digitally native brands that have succeeded and failed to seize the digital moment.
