Margaret Mitchell's Gone With the Wind

This book, now updated with two new chapters, presents the first comprehensive overview of how Gone With the Wind became an international phenomenon that has managed to sustain the public's interest for 85 years. It tells how Mitchell's book was developed, marketed, distributed, and otherwise groomed for success in the 1930s-and the savvy measures taken since then by the author, her publisher, and her estate to ensure its longevity--