Marketer's Toolkit: The 10 Strategies You Need to Succeed
Author: King, Stephen
ISBN: 9781591397625
RM99.80
Publisher,Harvard Business School Press
Publication Date,
Format, Paperback
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No. of Pages,
Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer's hands-on guide to turning opportunities into profits.
