Marketing Alternative Investments
Author: Dassani
ISBN: 9781264627646
RM140.00
Publisher,McGraw-Hill
Publication Date,
Format, Hardcover
Weight,
No. of Pages, 264
Investment funds with great performance and potential often fail for one simple reason-the enormous challenge for investor relations (IR) and fundraising professionals to raise the necessary capital to make the fund profitable.
The only book to tackle this critical issue, Marketing Alternative Investments builds on the experiential wisdom and best practices from numerous thought leaders in the industry and provides a comprehensive look at investor-centric marketing and fundraising strategy.
The only book to tackle this critical issue, Marketing Alternative Investments builds on the experiential wisdom and best practices from numerous thought leaders in the industry and provides a comprehensive look at investor-centric marketing and fundraising strategy.
