Marketing and Social Media

Marketing and Social Media: A Guide for Libraries, Archives, and Museums, Second Edition is both an introductory textbook and a guide for working professionals in libraries, archives, and museums interested in developing well-planned evidence-based marketing campaigns. This second edition features a new final chapter offering step-by-step guidance for brand new social media managers on how to get started from their first day on the job with social media marketing, management, assessment, strategic planning, and content calendar planning activities, in addition to working with colleagues and managers to integrate social media into work activities across the organization--Publisher's description.