Marketing Artificial Intelligence
Author: Roetzer, Paul/ Kaput, Mike (CON)
ISBN: 9781637740798
RM193.38
Publisher,Matt Holt Books
Publication Date,
Format, Hardcover
Weight,
No. of Pages, 240
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Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity--
