Marketing (Asian Edition)
Publisher,Oxford University Press
Publication Date,
Format, Paperback
Weight, 420 g
No. of Pages,
Marketing is an exciting new textbook packed with learning features, combining authority with a lively and engaging writingstyle and a diverse range of resources, available online. Learn from real-life situations and read about great campaignsfrom organizations such as Adani Wilmar, Oxfam, Orange and The Leela Palaces. Experience firsthand what top marketers actually do and the challenges they face in todays business environment. Discover the latest exciting advances in new technology and the social web and learn how to take advantage of these in a marketing context. Designed for postgraduate students pursuing courses in business management, this textbook will be equally useful to marketingpractitioners, particularly because of the real-life case insightspresented by marketing professionals. Recognizing the need to gofurther than the traditional 4Ps approach, the text reflects onnewer perspectives, covering topics such as relational,not-for-profit, digital, and post-modern marketing. It providespowerful learning insights into marketing theory and practice,through a series of Insight features: Case Insights, Market Insights, Research Insights.