Weight: 420 g
Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan.
In Marketing to Gen Z, businesses will learn how to: Get past the 8-second filter. Avoid blatant advertising and tap influencer marketing. Understand their language and off-beat humor. Offer the shopping experiences they expect
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