Marketing to Gen Z : The Rules for Reaching This Vast--and Very Different--Generation of Influencers
Author: Fromm, Jeff; Read, Angie
ISBN: 9781400231089
RM93.95
Publisher,Amacom
Publication Date,
Format, Paperback
Weight,
No. of Pages, 202
Find this product in our store.
Shelf: Non-Fiction Books / Business Finance & Accounting / Marketing Research
Shelf: Non-Fiction Books / Business Finance & Accounting / Marketing Research
Kindly ask our staff if you cannot locate the shelf.
With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers.
Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan.
In Marketing to Gen Z, businesses will learn how to: Get past the 8-second filter. Avoid blatant advertising and tap influencer marketing. Understand their language and off-beat humor. Offer the shopping experiences they expect
Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan.
In Marketing to Gen Z, businesses will learn how to: Get past the 8-second filter. Avoid blatant advertising and tap influencer marketing. Understand their language and off-beat humor. Offer the shopping experiences they expect
