Publisher: McGraw-Hill Higher Education
Weight: 420 g
"A business book with a difference: clear-cut advice,sharp writing and a minimum of jargon. "Newsweek
"Revolutionary! Surprising!"Business Week
"Chock-a-block with examples of successful and failed marketing campaigns,makes for a very interesting and relevant read."USA Today
You've got your hands on one of the greatest marketing manuals ever writtenthe classic that defines the strategies, plans,and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitorsand be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tacticsdefensive, offensive, flanking,and guerrilla. It's the book that wrote the new rules!
Payment & Security
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.