
Mastering Global Business Development and Sales Management
Author: Cook, Thomas A.
ISBN: 9781482226232
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Title
RM734.44
Publisher,CRC Pr I Llc
Publication Date,
Format, Hardcover
Weight, 703.07 g
No. of Pages, 339
This book focuses on the importance of companies and executives recognizing that their organization is sales driven, and that there is a definite pronounced connection between sales and all other aspects of how a company operates. It details the sales manager's role in developing sales personnel, delivering new business to the organization, and otherwise becoming a driving force for the overall prosperity of the company. The book differentiates itself by providing the essence of international sales management--