MBA In a Book: Everything You Need To Know To MasterBusiness - In One Book!
Author: Cansell, Xander
ISBN: 9781838574482
RM119.90
Publisher,Arcturus
Publication Date,
Format,
Weight,
No. of Pages,
Find this product in our store.
Shelf: Professional Books / Business & Management / General Management
Shelf: Professional Books / Business & Management / General Management
Kindly ask our staff if you cannot locate the shelf.
This highly-visual, full-colour guide covers everything taught on an MBA course, perfect for MBA students, business managers or aspiring entrepreneurs.
Filled with flow diagrams, timelines, case studies and infographics, this accessible book presents information in an easy-to-digest way. It covers the curriculum taught in all the top business schools around the world, including economics, strategy and marketing, with real-life case studies to show the theory in practice.
Chapters include:
• Micro & Macroeconomics: supply and demand, GDP, monetary policy...
• Data Analysis & Statistics: data collection, probability distributions, P-values...
• Marketing & Setting Prices: brand development, pricing, digital marketing...
• Strategy: strategic analysis, international strategy, the value chain...
This is the perfect guide to help you achieve a successful career in business management.
Filled with flow diagrams, timelines, case studies and infographics, this accessible book presents information in an easy-to-digest way. It covers the curriculum taught in all the top business schools around the world, including economics, strategy and marketing, with real-life case studies to show the theory in practice.
Chapters include:
• Micro & Macroeconomics: supply and demand, GDP, monetary policy...
• Data Analysis & Statistics: data collection, probability distributions, P-values...
• Marketing & Setting Prices: brand development, pricing, digital marketing...
• Strategy: strategic analysis, international strategy, the value chain...
This is the perfect guide to help you achieve a successful career in business management.
