McDonald's: Behind the Arches

Paperback

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Sale price RM88.90
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Product Details

Publisher: Bantam

ISBN: 9780553347593

Format: Paperback

Weight: 545 g

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S
Syahirah
Interesting

The author took 4 years to complete this book and he had interviewed 300 people to share their stories. You can learn so much about the way they handle their business through franchise. A very good book to learn on how a corporate mega brand via entrepreneurship. Highly recommended!

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