McGraw-Hill Perfect Phrases (MHPP) for Sales & Marketing Copy and Sales Presentations

Perfect Phrases for Sales and Marketing Copy
A must for writers, sales pros, and marketing people, this user-friendly guide tackles every style and format providing winning phrases for powerful print ads, press releases, radio and television scripts, and much more.

Find out the:

• 23 creative approaches to naming a product, service, or business
• 18 ways to write a great headline
• 6 steps to creating memorable radio and TV ads

Perfect Phrases for Sales presentation
This go-to guide is exactly what you need to streamline this critical process. With hundreds of ready-to-use, timesaving phrases for delivering a winning sales presentation, this concise guide provides the ideal language for:

• Making a great fi rst impression
• Finding and cultivating prospective clients
• Grabbing and holding your customer's attention
• Establishing your product's value
• Getting commitment—and closing the deal