Weight: 570 g
Perfect Phrases for Sales and Marketing Copy
A must for writers, sales pros, and marketing people, this user-friendly guide tackles every style and format providing winning phrases for powerful print ads, press releases, radio and television scripts, and much more.
Find out the:
- 23 creative approaches to naming a product, service, or business
- 18 ways to write a great headline
- 6 steps to creating memorable radio and TV ads
Perfect Phrases for Sales presentation
This go-to guide is exactly what you need to streamline this critical process. With hundreds of ready-to-use, timesaving phrases for delivering a winning sales presentation, this concise guide provides the ideal language for:
- Making a great fi rst impression
- Finding and cultivating prospective clients
- Grabbing and holding your customer's attention
- Establishing your product's value
- Getting commitment—and closing the deal
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