McGraw-Hill Professional Education (MHPE): Managing Effectively

How to Plan and Execute Strategy provides you with 24 practical steps for devising, implementing, and managing market- defining, growth-driving strategies.

Encompassing every stage of the strategic process, this tactic-filled handbook tells you what you need to do to:

• Define your businesses
• Understand your opportunities and threats
• Set feasible goals and objectives
• Create the strategies to achive your objectives
• Identify and set priorities
• Write your business plan
• Communicate the strategy and obtain commitment
• Integrate