Me, Inc.: Build an Army of One, Unleash Your Inner Rock God, Win in Life and Business

The quintessential self-made man, master of brand identity, New York Times bestselling author, and award-winning executive—KISS's Gene Simmons—shares his manifesto for business success.

KISS did not become one of the most successful rock bands in history by accident. Long before they first took the stage, Gene Simmons and Paul Stanley had a clear-cut operating plan for their business. Over the past forty years, KISS has sold over 100 million CDs and DVDs worldwide and manages over 3,000 licensed merchandise items. In addition to KISS, Simmons' lucrative ventures include two hit reality shows, a professional sports team, a restaurant chain, and a record company. A recipient of the Forbes lifetime achievement award, this brilliant executive runs all of his businesses on his own—no personal assistant, few handlers, and as little red tape as possible.