MEASURE WHAT MATTERS:ONLINE TOOLS FOR UNDERSTANDING CUSTOMER
Author: PAINE,KATIE DELAHAYE
ISBN: 9780470920107
RM98.77
Publisher,JOHN WILEY
Publication Date,
Format,
Weight,
No. of Pages, 252
Using hundreds of case studies, describes how to accurately collect, measure and interpret online data to help understand competition in the marketplace, conduct strategic planning, understand strengths and weaknesses and better respond to customers.
