Meatball Sundae
Author: Godin, Seth
ISBN: 9781591845355
RM63.50
Publisher,Portfolio US
Publication Date,
Format, Paperback
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Shelf: Non-Fiction Books / Business Finance & Accounting / Business Biography / Company Profile
Shelf: Non-Fiction Books / Business Finance & Accounting / Business Biography / Company Profile
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A provocative analysis of current marketing practices by the author of Purple Cow argues that established brands are losing growth potential by using new commercial strategies that are inconsistent with their products, making recommendations for utilizing "New Marketing" options that are more compatible and effective.
