Messengers : Who We Listen To, Who We Don't, And Why

There are some fantastic books about communication and social psychology. Separating into four hard and four soft communication styles the authors intertwine studies that have occurred with the main points they are making.

The book is interesting and very good in explaining who we listen to, who we don't and why. We have to listen first then only who we don't and why. The answer is inside the book. It's explain everything. Rwcommended.

This book explains who we listen to and why, then who we don't and why behave this way. We learn to verify the facts.

Simple but great examples of what we all need to do to improve our business.

Stephen Martin and Joseph Marks walk us through the many ways in which we are influenced by messengers - based on a multitude of factors. With specific examples and data points, the authors break down for us how we are susceptible to the messages conveyed by artful messengers regardless of what’s fact or fiction. No matter how discerning we are, we are all influenced by warmth and charisma, trustworthiness and vulnerability. We are impressed by competence and socio-economic position, swayed by attractiveness. This is an interesting and well written book, reinforcing what we may already know and shedding new light on what we may not with cited research. Messengers matter, messengers are key, beware of messengers! A recommended to read.