Million Dollar Website
Author: Culwell, Lori
ISBN: 9780735204416
RM93.95
Publisher,Prentice Hall
Publication Date,
Format, Paperback
Weight,
No. of Pages,
The only guide for the small business owner to create a revenue-enhancing website that lets them compete with the big boys.
Award-winning website consultant Lori Culwell demonstrates how to create a website that will increase sales and generate repeat customers on a small business budget. Not just another graphic design for the web book, Culwell offers invaluable insider advice on what it takes to build a high-profile website, including dozens of guidelines to avoid the pitfalls of bad usability, with invaluable tips on:
? Enhancing brand awareness
? Creating graphic designs that keep customers engaged and not confused
? Writing web-savvy content
? Capitalizing on user feedback
? Making the most of search engine optimization
? Using blogs and social networking sites to increase traffic and get the word out
Award-winning website consultant Lori Culwell demonstrates how to create a website that will increase sales and generate repeat customers on a small business budget. Not just another graphic design for the web book, Culwell offers invaluable insider advice on what it takes to build a high-profile website, including dozens of guidelines to avoid the pitfalls of bad usability, with invaluable tips on:
? Enhancing brand awareness
? Creating graphic designs that keep customers engaged and not confused
? Writing web-savvy content
? Capitalizing on user feedback
? Making the most of search engine optimization
? Using blogs and social networking sites to increase traffic and get the word out
