Modern Health Care Marketing
Author: Gunawardane, Gamini
ISBN: 9789813279513
RM1,222.13
Publisher,World Scientific Pub Co Inc
Publication Date,
Format, Hardcover
Weight,
No. of Pages, 516
A useful practitioner guide for those working in health care organizations Updated coverage to the recent developments in the health care industry Discussion on health care marketing issues are backed by scholarly publications, industry expert opinions,surveys, case studies and real-world best practices--
