Mojo is that much-desired sweet spot in an organizations year, a sports teams season, or an individuals career where everything is going the right wayand success builds upon success. Marshall Goldsmith explains that having Mojo means controlling three elements:
- Identity (Who do you think you are?)
- Achievement (What have you done lately?)
- Reputation (Who do other people think you are? What do other people think youve done lately?)
Mojo will show that momentum in businessorganizations as well as individual lives and careersis easy to define and quantify; theres a clear cause-and-effect relationship between mojo and success.
With Marshall Goldsmiths help, readers will learn a revolutionary new way to jump-startand capitalize ontheir own mojo.
