MOMENT: Redefining the Brand Experience

A selection of projects by Tokyo-based firm MOMENT brings to light the constructive design strategies employed in redefining brand experiences.

Run by Hisaaki Hirawata and Tomohiro Watabe, MOMENT creates rich and sleek commercial environments for a wide spectrum of celebrated clients. Their work ranges from store designs for high-end fashion brands to temporary retail spaces, cafes, restaurants, and ambient plans for department stores.

This book highlights the studio’s versatile and skillful visual approach, detail-oriented spatial branding and alluring lighting design for interiors that are both functionally and emotionally driven. Illustrated by a large selection of beautiful photography, project features are accompanied by informative texts that delve into the design concepts, as well as the studio’s tactics to help clients succeed by redefining brand experiences.