Myths of Strategy : Dispel the Misconceptions and Deliver a Winning Strategy
Publisher,Kogan Page
Publication Date,
Format, Paperback
Weight,
No. of Pages, 288
Shelf: Non-Fiction Books / Business Finance & Accounting / Business Strategy
Kindly ask our staff if you cannot locate the shelf.
Every business should introduce new technologies to improve their performance? The only way to innovate is to think outside of the box? And obviously, having a Chief Strategy Officer is a guarantee of success. Really?
The reality is that there are no magic recipes for success. If there were, every company would use them, and no single company would be outstanding.
Business strategy is messy, requires hard graft and is difficult to get right. And yet the world of strategy is dominated by management consultants and business gurus making sweeping generalizations, oversimplifying business thinking and peddling their own unfounded ideas. But do these methods actually work?
Myths of Strategy debunks thirty of these most common strategy sagas, cutting through consultant hyperbole and provide you with tried and test business ideas that will make your company more successful.
About the Author
Jérôme Barthélemy is Executive Vice-President, Dean for Post Experience Programs, Corporate Programs and Relations and Professor of strategy and management at ESSEC Business School, Paris, France. He has been a visiting professor and visiting research scholar at New York University (NYU), Stanford University and Cambridge University.
His book, Unleash your company's competitive spirit, received France's best management book award in 2017. This prize was jointly awarded by the FNEGE (Fondation nationale pour l'enseignement de la gestion des entreprises) and the EFMD (European foundation for management development).
- Dimensions : 5.08 x 0.67 x 7.76 inches
