Netflixed - The Epic Battle for America's Eyeballs
Author: Keating, Gina
ISBN: 9781591846598
RM79.95
Publisher,Portfolio US
Publication Date,
Format, Paperback
Weight,
No. of Pages, 292
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Shelf: Non-Fiction Books / Business Finance & Accounting / Organizational Behaviour
Shelf: Non-Fiction Books / Business Finance & Accounting / Organizational Behaviour
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Traces Netflix's rise throughout a decade-long war against Blockbuster, analyzing the polarizing characters attributed to its founders while evaluating how the company has become subject to competition and marketing tactics by cable companies and telecoms.
