Networking Is Dead: Making Connections That Matter

Business experts introduce new rules on building a network that creates shared opportunities and relationships. Are you: Hoping your next networking event will be "the one"? Collecting mountains of business cards? Having countless breakfasts and lunches? Thinking about what you give and get? Then your way of networking is...dead. With social networks, teleconferencing, and webinars, you are able to meet more people, in more ways, than ever before. But how do you create new possibilities through connections that matter? "Networking Is Dead" offers a new approach to fundamental networking misconceptions.

Authors Melissa G Wilson and Larry Mohl use parables to show it's the quality rather than the quantity of connections that counts. You can learn 10 lessons to build an effective process that lets you: deepen existing relationships and make meaningful new ones; connect across your own company to strengthen your business; find people with similar values to embark on mutually beneficial opportunities; and leverage your connections instead of being overwhelmed by them. "Networking Is Dead" is an engaging story that provides a specific roadmap designed to help you take purposeful and productive action immediately. Networking is dead. Make connections that matter.