New Asian Emperors: The Business Strategies of the Overseas Chinese

The New Asian Emperors shows how and why Overseas Chinese companies are achieving dominance in the Asia Pacific. In the wake of the Asian Currency crisis, this book takes a fresh look at the role of the Overseas Chinese as they continue to create some of Asia's most wealthy and successful companies.

In particular, the authors tackle the principal differences between Western and Eastern business practices. The Overseas Chinese, due to their origins and history developed a unique form of management - now they maintain it as their competitive advantage. Although Asian governments are currently floundering, the Overseas Chinese networks continue to prosper. The authors explain to Eastern and Western managers * the sources and characteristics of Overseas Chinese management * how to combat the Overseas Chinese * the strengths and exploitable weaknesses of the Overseas Chinese * whether Overseas Chinese management practices will spread in the same way as Japanese management did * whether Western management technologies will find themselves outclassed. A feature of the book is the exclusive, in-depth interviews with the New Asian Emperors since most of them avoid the press and little is known of them.

Readership for the New Asian Emperors includes managers of companies in, or considering entering, the Asia Pacific; the Overseas Chinese; managers involved in or studying strategic planning techniques; strategic planning academics; and businessmen who compete in their home markets against the growing number of increasingly successful Overseas Chinese multinationals, such as Acer Computers, Creative Technology, Shangri-la Hotels, Formosa Plastics or Singapore Airlines, just to name a few.