A New Brand World - 8 Principles for Achieving Brand Leadership in the 21st Century (Reprint)
ISBN: 9780142001905
RM75.50
Publisher,Penguin US
Publication Date,
Format, Paperback
Weight,
No. of Pages, 240
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Shelf: Non-Fiction Books / Business Finance & Accounting / Organizational Behaviour
Shelf: Non-Fiction Books / Business Finance & Accounting / Organizational Behaviour
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A guide to brand-building profiles the success of Nike and Starbucks to reveal their strategies and how to apply them for significant growth for any size business, analyzing why certain brands have succeeded or failed. Reprint.
