New Venture Creation: Entrepreneurship for the 21st Century, 10 Revised Edition

ISBN: 9789814577465
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RM102.00
Product Details

Publisher,McGraw-Hill
Publication Date,
Format, Paperback
Weight, 420 g
No. of Pages,

New Venture Creation: Entrepreneurship for the 21st Century is about the process of getting a new venture started, growing the venture, successfully harvesting it, and starting again. The book presents the substantial body of knowledge about the entrepreneurial process in a pragmatic way - through text, case studies, and hands-on exercises - to help readers compress their learning curves, reduce their ultimate risk and pain, and allow them to gain more from their subsequent entrepreneurial experiences.

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