No Bull Shit Marketing

ISBN: 9781599185019
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RM69.90
Product Details

Publisher,Entrepreneur Press
Publication Date,
Format, Paperback
Weight, 420 g
No. of Pages,

Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan -- from marketing master Kennedy--delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants--all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in 'ordinary' businesses including retail stores, restaurants, and sales.

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